上海看世界｜企业品牌打造与知识产权保护专题分享会报名开启
发布时间：2026-01-20
上海看世界
企业品牌打造与知识产权保护
专题分享会
前言
在全球经济格局深度调整、国际照明行业品牌格局重塑的关键时期，出海已成为中国照明企业突破发展瓶颈、开拓增长空间的核心战略。然而，知识产权纠纷、合规风险与品牌国际化难题，仍是横亘在许多企业面前的现实挑战。
At a critical juncture when the global economic landscape is undergoing profound adjustments and the international lighting industry's brand landscape is being reshaped, going global has become a core strategy for Chinese lighting enterprises to break through development bottlenecks and expand growth opportunities. However, intellectual property disputes, compliance risks, and challenges related to brand internationalization remain practical hurdles for many companies.
为助力照明企业精准把握政策机遇、系统构建风控体系、高效打造国际品牌，实现从“产品出海”到“品牌出海”的高质量跃迁，上海市国际贸易促进委员会指导，上海市“一带一路”综合服务中心、上海照明电器行业协会联合发起，上海中因律师事务所、上海照明电器行业协会国际贸易专委会共同承办的 “照明企业出海品牌打造及知识产权保护专题分享会” 将于2026年1月29日（周四）下午在上海外滩中心举行。
To help lighting enterprises accurately grasp policy opportunities, systematically build risk management systems, efficiently build international brands, and achieve a high-quality transition from "product export" to "brand globalization," the "Seminar on Brand Building and Intellectual Property Protection for Lighting Companies Going Global" will be held on the afternoon of Thursday, January 29, 2026, at the Shanghai Bund Center. This event is guided by the China Council for the Promotion of International Trade Shanghai Committee, jointly organized by the Shanghai Belt and Road Comprehensive Service Center and the Shanghai Lighting Electrical Appliances Trade Association, and co-hosted by Shanghai Zhongyin Law Firm and the International Trade Committee of the Shanghai Lighting Electrical Appliances Trade Association.
PART1
为何本次分享会值得关注？
Why is This Seminar
Worth Attending?
权威阵容，多维赋能
Authoritative Lineup,
Multi-Dimensional Empowerment
本次活动汇聚政、企、法、学四界权威专家。指导单位、主办方与承办方均为在贸易促进、行业服务、涉外法律领域具备深厚积累的专业机构，确保分享内容兼具政策高度、行业深度与实践效度。
This event brings together authoritative experts from government, business, legal, and academic circles. The guiding, organizing, and hosting organizations are all professional institutions with extensive experience in trade promotion, industry services, and foreign-related legal affairs. This ensures that the shared content combines policy-level insights, industry-specific depth, and practical effectiveness.
精准聚焦，直击痛点
Precise Focus, Targeting Pain Points
议程设计完全围绕照明企业出海的关键决策点与风险点展开，涵盖从宏观形势研判、政策资源对接到微观的法律攻防、品牌策略，拒绝泛泛而谈，力求为企业提供“即学即用”的解决方案。
The agenda is meticulously designed around the critical decision points and risk areas for lighting companies expanding globally. It spans from macro-level landscape analysis and policy-resource alignment to micro-level legal strategies and compliance measures, as well as brand-building tactics. Rigorously avoiding superficial discussions, it strives to provide enterprises with ready-to-implement solutions.
系统框架，全程护航
Systematic Framework,
All-Round Support
会议不仅讨论“出海做什么”，更深入剖析“出海怎么做”以及“遇到问题怎么办”，构建了从战略规划、路径实施到风险防控、争议解决的完整知识闭环。
The meeting not only addresses "what to do when going global," but also delves into "how to execute global expansion" and "how to handle challenges when they arise." It thereby builds a complete knowledge loop covering strategic planning, implementation pathways, risk prevention and control, and dispute resolution.
PART2
重点嘉宾介绍
Featured Speaker
Introduction
张佳威 博士 Dr. Jiawei Zhang
华东政法大学政府管理学院助理研究员
复旦大学政治学博士
国家社科基金和多项省部级项目主持人
在《国际政治科学》《国际论坛》《国际展望》等核心期刊发表多篇学术论文，研究方向为国际政治经济学，比较政党政治。
Assistant Researcher at the School of Government Management, East China University of Political Science and Law, and holds a Ph.D. in Political Science from Fudan University. He serves as the principal investigator for the National Social Science Fund of China and several provincial-level research projects.
Dr. Zhang has published multiple academic papers in core journals such as International Political Science, International Forum, and International Perspectives. His research focuses on International Political Economy and Comparative Party Politics.
PART3
参会对象
Target Audience
照明生产企业、外贸公司、设计公司的创始人、总经理、出海业务负责人
· Founders, General Managers, and overseas business directors of lighting manufacturing enterprises, foreign trade companies, and design firms.
企业知识产权、法务、品牌、市场部门负责人及核心骨干
· Heads and key members of corporate intellectual property, legal, branding, and marketing departments.
关注照明行业出海发展的相关投资、咨询、服务机构人士
· Professionals from relevant investment, consulting, and service institutions focused on the global expansion of the lighting industry.
PART4
报名须知
Registration Details
会议时间
会议地点
2026年1月29日（周四）13:00-17:00
Event Time: 13:00-17:00, Thursday, January 29, 2026
上海市黄浦区延安东路222号外滩中心37楼
Event Location: 37th Floor, Bund Center, No. 222 Yan'an East Road, Huangpu District, Shanghai
参会费用
本次会议为行业公益活动，不收取任何费用（席位有限，谢绝空降）
Registration Fee: This event is an industry public service activity and is free of charge (seats are limited, and walk-ins will not be accepted).
报名方式
请扫描下方二维码，准确填写报名信息。审核通过后，我们将向您发送确认信息。
Registration Method: Please scan the QR code below and accurately fill out the registration information. After approval, we will send you a confirmation
PART5
组织单位
Co-organizers
指导单位
Guiding Organization：
上海市国际贸易促进委员会
China Council for the Promotion of International Trade Shanghai Committee
主办单位
Organizers：
上海市“一带一路”综合服务中心
Shanghai Belt and Road Comprehensive Service Center
上海照明电器行业协会
Shanghai Lighting Electrical Appliances Trade Association
承办单位
Co-organizers：
上海照明电器行业协会国际贸易专委会
International Trade Committee, Shanghai Lighting Electrical Appliances Trade Association
上海中因律师事务所
Shanghai Zhongyin Law Firm
支持单位
Supporting Organizations:
上海国际仲裁中心
Shanghai International Arbitration Center
上海亚明照明有限公司
Shanghai Yaming Lighting Co., Ltd.
上海欧切斯实业有限公司
Shanghai Euchips Industrial Co., Ltd.
安徽乐图电子科技股份有限公司
Anhui Ledtu Electronic Technology Co., Ltd.
当前，是风险，更是机遇。当全球照明市场的版图开始松动重构，敢于并善于出海的智者，将成为定义下一轮行业格局的关键力量。
我们期待与您相约外滩中心，共同探寻那道照亮全球市场的、稳健而明亮的光。
Today, it is not just a moment of risk, but one of opportunity. As the contours of the global lighting market shift and restructure, wise enterprises bold and adept in going global will become the decisive force in shaping the next phase of the industry's landscape.
We look forward to meeting you at the Bund Center to jointly explore that steady yet luminous light that will illuminate the global marketplace.
